Rolls-Royce rebrands itself

Rolls-Royce is seeking to employ an external PR agency to help rebrand the luxury car maker as ‘cool’.

Rolls-Royce has allegedly never worked with external PR agencies before and is said to be in negotiations with numerous agencies to help market its new Ghost saloon to young, wealthy consumers.

A higher-ranking Roll-Royce source said: “It's not something we've done in the UK before, but we'd be very interested in hearing any ideas from agencies.”

The company portrays the Ghost as showcasing a “more contemporary, modern and cool” side to the brand. The firm is looking for PR agencies that focus in the automotive industry to help assist its current PR team.

2 DOOR Rolls-Royce Phantom Coupe

2 DOOR Rolls-Royce Phantom Drophead Coupe

Cool Modded Rolls Royce

Check out this car, a cool 1 million dollar modded 1995 Rolls-Royce Silver Spirit MKIV recently spotted in London. The ultimate show off car!

It was customized by Indian firm DC Designs and is rumored to belong to the Sultan of Brunei's family. Check out the cool doors!

The worst thing about this car has to be the dodgy number plate! Please tell me CEXI means something in another language or counting system. Because as far as I know, it's a tacky misspelling of "SEXY" and makes you look like an idiot.