Cadillac withdraw from half the European market

Parent General Motors decided not selling luxury brand in most European focus to the market potential such as Russia, England and Switzerland, where Cadillac enough to compete with German car manufacturers BMW, Mercedes.

Number of GM target market to children under 12, while Cadillac is available in more than 25 European countries. A source revealed to Automotive News Europe documents.

Vehicle manufacturers the second largest world will work with their distribution in Europe, Kroymans Corp., To planning the sales strategy. One of these facilities is sold to a Cadillac dealer for GM Europe management.

Last year, GM hopes to sell 7500 Cadillac cars across continents. However, financial crisis make sales only to achieve the 4556, 5% compared with 2007. Samples Hummer and Corvette also decreased significantly.

Whether brand luxury goods in the U.S. but almost out Cadillac on the street in Europe. Consumers here do not like the brand too much of America. Even Lexus is it difficult to reach this market.

With Former continents, into the car always associated with Mercedes, BMW, Audi or sports than Porsche.